WEBBER. / Graphic Designer
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Ridgeback Kids

For the 2018 model range of Ridgeback Kids bikes I was tasked with bringing a fresher approach and lead a small team to bring the bikes and brand feel up to date with the current competitive market. I created a new identity for the Ridgeback Kids bikes that separated them from the adult models in which they shared the same logo. I designed all of the graphics for the bikes as well as a lot of the accompanying materials such as the website and shop graphics.

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melody.jpg
bikes.jpg
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kids-club-lifestyle.jpg
kids-club-logo.jpg
race-series.jpg
birthday-images.jpg
kids-tees.jpg